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Lakera is on a mission to ensure AI does what we want it to do. As AI becomes embedded in every product and workflow, from copilots to autonomous agents, we’re building the security foundation that keeps organizations safe. We help Fortune 500 companies, fast-growing startups, and AI platform providers protect their systems from adversarial misuse and emerging AI risks.
We operate as a fast, high-ownership business unit within Check Point, giving us the agility of a startup with the global reach of a cybersecurity leader. We move quickly, think boldly, and believe diverse perspectives create the best outcomes.
If you want to shape the security layer for the AI-powered world, we’d love to meet you.
About the Role
We’re building the marketing engine behind one of the fastest-growing categories in cybersecurity: AI Security.
As part of the Check Point + Lakera team, you’ll play a critical role in scaling how we generate and measure demand across enterprise AI security solutions — from workforce AI protection to agent and application security.
This is not a traditional marketing ops role.
You’ll act as the operational backbone of our demand generation engine, owning the systems, data, and workflows that connect campaigns to pipeline.
Marketing Systems & Infrastructure
• Own and optimize our marketing automation and CRM ecosystem (Marketo / HubSpot, Salesforce)
• Build and maintain lifecycle models, lead scoring, and routing logic across all marketing programs
• Ensure clean, reliable data flow between systems (CRM, marketing automation, enrichment, webinar platforms, etc.)
• Manage integrations across the marketing tech stack and introduce new tools where needed
Demand Generation Operations
• Partner closely with Demand Gen to operationalize campaigns across paid media, events, webinars, and ABM programs
• Translate campaign strategy into scalable workflows and automation
• Own campaign setup, tagging, and tracking across all channels
• Ensure leads are captured, enriched, routed, and followed up on correctly
Attribution, Reporting & Analytics
• Build and maintain reporting infrastructure to track:
o campaign performance
o pipeline contribution
o funnel conversion
• Implement attribution models that connect marketing activity to revenue
• Develop dashboards for marketing, SDR, and leadership visibility
• Identify gaps in funnel performance and recommend improvements
Lead Flow & Funnel Optimization
• Design and continuously improve lead routing and handoff processes between marketing, SDRs, and sales
• Monitor key funnel metrics (conversion rates, speed to lead, acceptance rates)
• Reduce manual processes and eliminate friction across the funnel
• Ensure consistent campaign and UTM tracking across all programs
Cross-Functional Operations
• Act as the connective layer between:
o Marketing (Demand Gen, PMM, Content)
o SDR / Sales teams
o RevOps / Data teams
• Support webinar, event, and campaign execution from an ops perspective
• Help standardize how campaigns are launched and measured across the team
Automation & AI-Driven Efficiency
• Identify repetitive workflows and automate them
• Leverage AI tools and integrations to improve speed, accuracy, and scalability of marketing operations
• Build lightweight internal tools, workflows, or reporting mechanisms where needed
• 5–8 years of experience in Marketing Operations, RevOps, or GTM Systems in a B2B SaaS environment
• Hands-on experience with:
o Marketo and/or HubSpot
o Salesforce
o campaign workflows, lifecycle stages, and lead routing
• Strong understanding of funnel metrics and pipeline attribution
• Experience supporting demand generation programs (paid media, events, webinars, ABM)
• Familiarity with enrichment tools (e.g., ZoomInfo, Clearbit) and data hygiene best practices
• Ability to operate independently in a fast-paced, evolving environment
Bonus (Nice to Have)
• Experience in cybersecurity or developer / technical GTM environments
• Familiarity with integration tools (Zapier, Workato) or APIs
• Basic SQL or data analysis experience
• Experience supporting global / multi-region marketing teams